OMM X Move Live

at nike

Move Live, Move's real-time markerless system, was used in Nike stores in London, Paris, and Berlin for an activation delivered by OMM for UEFA Euro 2024.

How OMM used Move Live to create the Euro 2024 Nike activation

OMM powered the Nike EC24 digital experience in London, Paris, and Berlin with Move Live, showcasing the cutting-edge Dri-Fit ADV technology. This immersive experience features three innovative digital tunnels, highlighting the core benefits of Dri-Fit ADV: Keeps You Cool, Keeps You Dry, and Keeps You Light.

OMM created an interactive digital experience with the Move Live real-time markerless motion capture system and Unreal Engine, where consumers engage with three tunnels in front of large LED screens. This experience gives consumers a fun way to understand the benefits of Dri-Fit ADV and is dropped just in time for the UEFA European Football Championship.

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